Doma is an all-day cafe on Chicago's Near North Side serving fan favorites with a Croatian twist. Doma, which means "home" in Croatian, is an invitation into a sunny, beautiful atmosphere that brings international cuisine and coffee into a new context for guests.
Working with an existing logo created by Caroline Newton, Foster Project expanded Doma's identity with typography, illustrations, and advertisements that bring authenticity and honesty to the forefront. Using simple elements, the identity emphasizes style and voice to create a brand that felt like it was always there.
Graphic DesignCaroLINE NewtON, RORY PIPIA, BECCA SMITH