Foster Project collaborated with Shoreline to develop an identity and packaging system that expresses the unique inspiration for the product's creation. Hailing from Southern California, Shoreline's founder was motivated to bring premium cider from the British Isles stateside to elevate the perception of cider in his home market.
The design for the London Dry and Hibiscus Blueberry Cider draws inspiration from the allure of traditional cider-making and the sun-kissed shores of California. Each design blends delicate pen illustrations with the coastal lifestyle's free-spirited essence to create a distinct and enduring identity.